New updates have been reported about Gopuff (PC:GOPUF)
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Gopuff, a leader in instant commerce, has partnered with Koddi to improve its advertising platform by integrating advanced incrementality tools. These tools allow advertisers to measure the additional impact of their campaigns on Gopuff beyond organic reach. Initial trials have shown that ad campaigns on Gopuff can increase incremental purchases per user by over 40% on average. This development provides advertisers with the ability to quantify additional sales generated by their ad spend on Gopuff, offering deeper insights into campaign performance and enabling data-driven decision-making.
Michael Peroutka, Head of Ads & Partnerships at Gopuff, emphasized the empowerment these tools provide to brands, allowing them to run more effective campaigns by measuring incremental revenue accurately. Nicholas Ward, Co-Founder and President of Koddi, highlighted the importance of measurement as a competitive differentiator in the advertising space. The incrementality tool is currently available as a managed service, with plans for a self-service option soon. Gopuff and Koddi are also planning further enhancements to provide advertisers with even greater insights into their campaign performance. This strategic move positions Gopuff to offer more value to its advertising partners, potentially driving increased ad spend and revenue growth.