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Gong Highlights Ongoing Role of Cold Calling in Modern B2B Sales

Gong Highlights Ongoing Role of Cold Calling in Modern B2B Sales

Gong has shared an update. The company’s LinkedIn post emphasizes that cold calling remains an effective outbound sales tactic when executed thoughtfully, highlighting best practices such as research on prospects, asking questions rather than leading with a pitch, keeping calls concise, following up strategically, and using humor to build rapport.

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For investors, this post underscores Gong’s focus on reinforcing traditional sales fundamentals alongside its revenue intelligence and sales enablement offerings. By promoting disciplined cold-calling techniques, Gong positions its platform as complementary to high-activity outbound sales motions, which are still central to many B2B go-to-market strategies. While the post does not announce new products, partnerships, or financial metrics, it supports Gong’s brand as a thought leader in sales productivity. This engagement-oriented content can help sustain top-of-mind awareness in its target market, indirectly supporting customer acquisition and retention, but it does not, on its own, signal a material change in the company’s near-term financial outlook.

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