Direct Digital Holdings’ Orange 142 Wins MarCom Awards on High-ROI Travel Campaign

New updates have been reported about Direct Digital Holdings.

Direct Digital Holdings (Nasdaq: DRCT) highlighted the performance capabilities of its buy-side arm, Orange 142, after the agency secured two 2025 MarCom Awards for a data-driven campaign with Emerald Isle Realty. The initiative, which won Gold for a search engine marketing campaign and Platinum for organic social media strategy, demonstrates the effectiveness of Direct Digital Holdings’ full-funnel, performance-focused marketing offering for mid-market clients. By integrating paid search on Google with organic activity on Meta platforms, Orange 142 unified search strategy and positioned organic social as a direct revenue channel, reinforcing Direct Digital Holdings’ positioning in high-growth verticals such as travel and tourism.

The campaign generated a 19% increase in paid traffic, a 33% uplift in total revenue, a 62% rise in direct bookings from organic social, and an 81% increase in direct revenue attributed to organic social, supported by a reported 9,134% return on investment—up 32% year over year. These results underscore the revenue impact and scalability of Direct Digital Holdings’ data-first, performance marketing model and provide a strong proof point for cross-channel media execution offered through Orange 142. Management can view this as both a credential for winning additional mid-market and sector-specific business, and as validation that the company’s strategy of combining programmatic, search, social, and emerging channels is delivering measurable economic value for clients, potentially supporting future growth in spend under management and client diversification across travel, healthcare, energy, and financial services.