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Colossal, a professional fundraising organization, has launched the 2026 edition of its highly successful America’s Favorite Pet competition, which has significantly impacted animal welfare across the United States. Since its inception, the competition has raised over $22 million for PAWS, a nonprofit dedicated to rescuing and rehabilitating domestic animals and wildlife. The 2025 campaign alone generated over $8 million, contributing to the completion of PAWS’ new wildlife rehabilitation center and expanding educational programs nationwide. This initiative underscores Colossal’s commitment to leveraging digital engagement for real-world impact, aligning with its strategic goal of fostering community-driven advocacy.
The competition invites pet owners to enter their cats and dogs for a chance to win a $10,000 cash prize and a magazine cover feature, with registration open until January 12, 2026. Participants rally support through online votes, with each vote contributing to PAWS’ mission. This model not only raises funds but also enhances community involvement and awareness around animal welfare. Celebrity hosts Donnie Wahlberg and Jenny McCarthy add star power to the campaign, further boosting its reach and engagement. Colossal’s innovative approach exemplifies how digital platforms can drive substantial philanthropic outcomes, positioning the organization as a leader in the intersection of fundraising and digital advocacy.