Colossal – Weekly Recap

Colossal is a privately held company that operates at the intersection of technology partnerships and purpose-driven digital fundraising, and this weekly recap summarizes its most notable developments. Over the past week, the company advanced two main fronts: expanding its presence in enterprise IT partner ecosystems and launching a high-profile national fundraising campaign in support of blood cancer causes.

On the fundraising side, Colossal unveiled “America’s Most Artistic Kid,” a nationwide online art competition aimed at young artists across the U.S. The campaign is structured as a digital contest that doubles as a fundraising engine for Blood Cancer United (formerly the Leukemia & Lymphoma Society), with donations administered through the public charity DTCare. Partnering with actor and artist David Arquette, who serves as host and Certified Ross Instructor, Colossal is leveraging entertainment IP and celebrity branding to increase engagement. The winner, chosen as the People’s Choice, will receive a $20,000 cash prize, national exposure via an appearance on “The Joy of Painting with Nicholas Hankins,” and a placement in the Bob Ross exhibit at the Minnetrista Museum in Indiana. Additional virtual workshops by Arquette and Nicholas Hankins, along with an Artist’s Pick featured at Minnetrista, enhance the contest’s experiential value and are designed to sustain participant interest and fundraising momentum.

Strategically, this initiative reinforces Colossal’s core model of consumer-facing, mission-aligned competitions that support nonprofits while scaling its reach into family and youth demographics. The campaign demonstrates the company’s ability to integrate online platforms, celebrity partnerships, and cause-based fundraising, potentially deepening relationships with donors, sponsors, and beneficiary organizations and strengthening its positioning for future campaigns.

In parallel, Colossal continued to promote its “Colossal ALL IN 2026 Awards Ceremony & Celebration,” scheduled for mid-January. The event functions as a sales kick-off and recognition forum, emphasizing go-to-market readiness and partner engagement for the coming year. The company highlighted an extensive sponsor roster, including VMware, Cisco, Hewlett Packard Enterprise, Schneider Electric, Nutanix, Zscaler, TD SYNNEX, NetApp, Splunk, SentinelOne, Dynatrace, Extreme Networks, Dell Technologies, Ingram Micro, Zoom, Red Hat, and Cloudflare, among others. This broad lineup indicates strong ties across the enterprise IT, cloud, cybersecurity, and distribution landscape and suggests that Colossal is seen as a relevant channel or solutions partner.

While no specific financial metrics, contract wins, or product launches were disclosed, sponsorship-backed events can help offset marketing costs and support lead generation and pipeline development over time. Combined with the new national fundraising competition, the week’s developments portray Colossal as focusing on ecosystem expansion, brand-building, and scalable digital fundraising, positioning the company for potential medium-term growth rather than immediate financial inflection. Overall, it was a week marked by strategic partnerships and high-visibility initiatives that reinforce Colossal’s platform and market positioning.