New updates have been reported about Colossal (PC:COLSL)
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Colossal, a leading professional fundraiser, successfully concluded its inaugural Toddler of the Year competition, raising $12.7 million to support the Toys for Tots program. This initiative, which was celebrated on national television with Colossal CEO Mary Hagen and Lt. General Jim Laster of the Marine Toys for Tots Foundation, highlighted the company’s commitment to combining entertainment with impactful charitable work. The funds raised will aid Toys for Tots in its mission to provide new toys to children in need, fostering joy and confidence during the holiday season.
The competition crowned three-year-old Dominik ‘Domi’ Gergely as the Toddler of the Year, earning him a $25,000 prize and a starring role in a national ad campaign, among other honors. Colossal’s strategic partnership with brands like Hasbro, which supported the campaign through its Play-Doh and Peppa Pig lines, underscores the company’s ability to leverage corporate alliances for philanthropic success. The campaign’s success not only reinforces Colossal’s reputation as an innovative fundraiser but also sets a precedent for future initiatives aimed at driving social good through creative engagement.