Bilt Rewards Partners with Verifone to Embed Loyalty Experience in Payment Terminals

Bilt Rewards has shared an update.

The company announced a partnership with Verifone to integrate Bilt’s loyalty and rewards experience directly into Verifone payment terminals used by merchants. According to the update, when Bilt members pay at participating neighborhood restaurants and other local merchants, the terminal will recognize them, display their points balance, and present personalized offers without requiring additional hardware or staff training.

For investors, this partnership expands Bilt’s distribution by embedding its rewards platform into an established global payments infrastructure. Verifone’s large merchant footprint could accelerate Bilt’s user engagement and transaction volume, which are key drivers for monetization in loyalty and payments ecosystems. The ability to deliver personalized offers at the point of sale may enhance Bilt’s value proposition to both merchants and consumers, potentially improving merchant retention and opening incremental revenue streams such as co-marketing, data-driven promotions, and interchange-related economics.

From an industry perspective, the collaboration reflects a broader shift toward “connected commerce,” where payments, loyalty, and retail media converge at checkout. If execution is successful and merchant adoption scales, Bilt could strengthen its positioning within fintech and retail loyalty, while Verifone’s network effect could create barriers to entry for smaller competitors. However, the financial impact will depend on the pace of merchant integration, consumer uptake, and the commercial terms of the partnership, which were not disclosed in the post.