AutoStore – Weekly Recap

AutoStore is a warehouse automation specialist focused on automated storage and retrieval systems (ASRS), and this weekly summary covers a series of strategic and operational developments that highlight its role in e-commerce and logistics. Over the past week, the company used multiple customer and thought-leadership examples to reinforce its positioning as a provider of modular, durable, and increasingly software-driven fulfillment solutions.

Operationally, AutoStore underscored the performance of its technology at Arvato’s fulfillment center in Hams Hall in the UK, a site recently featured on BBC Midlands Today. Implemented with partner Kardex, the AutoStore system now handles more than 26,000 orders per day and has delivered a 30% capacity increase within just over three months of expansion, while the facility remained operational. This deployment is one of 15 AutoStore installations across Arvato’s global network, demonstrating repeat adoption by a major logistics provider and validating the scalability, flexibility, and rapid ramp-up of the company’s modular systems in high-volume environments.

The company also highlighted the long-term durability and scalability of its solutions through the example of Elotec AS, where an AutoStore picker has been operating on the same grid for roughly two decades. The case illustrates that new robots and software upgrades can be layered onto existing infrastructure without disruptive rebuilds, allowing legacy and new components to function together. This modularity supports high uptime, extends asset lifecycles, and creates opportunities for recurring revenue via incremental upgrades, software, and services rather than one-off replacement cycles.

Strategically, AutoStore continued to emphasize its evolution from a hardware-centric vendor into a software- and intelligence-led fulfillment partner. Through thought-leadership contributions in Forbes and The AI Journal, senior executives promoted concepts such as “software-defined fulfillment” and “intelligent fulfillment,” arguing that resilient supply chains increasingly rely on flexible, software-orchestrated automation rather than purely on demand forecasting or headcount expansion. Key themes include proactive cost optimization, the ability to flex capacity up or down without expanding physical footprint, and real-time, data-driven decision-making for order prioritization, batching, and resource allocation.

These messages align AutoStore with structural trends in e-commerce, logistics, and supply chain management, where volatility, labor constraints, and the need for resilience are driving adoption of automation platforms that can scale and adapt. The focus on software, analytics, and long-lived, upgradeable systems suggests a strategy aimed at deepening customer stickiness, expanding higher-margin recurring software and services revenue, and strengthening competitive differentiation. Overall, the week reflected steady progress in brand visibility, validation of operational performance at key customers, and continued articulation of a software-led strategy that may support AutoStore’s long-term market position in warehouse automation and fulfillment infrastructure.