Polymarket announced Tuesday that it can now offer event contracts through brokerage firms after receiving approval from the Commodity Futures Trading Commission. The company said in a press release that the authorization allows it to “onboard brokerages and customers directly and facilitate trading on U.S. venues.” CEO Shayne Coplan called the decision “a key milestone for permeating the U.S. financial system,” signifying the first meaningful step in its path back since a 2022 ban forced it to block American users.
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This approval reopens a major channel for prediction markets as investors gravitate toward binary questions tied to economic conditions, elections, and other real-world outcomes. Polymarket still needs additional sign-offs that would allow U.S. customers to trade directly, but the green light from the CFTC accelerates a comeback that has been developing behind the scenes. Its timing also lands amid mounting demand from brokerage platforms looking to diversify beyond stocks and options.
Kalshi Extends Its Lead While Partnerships Take Shape
Polymarket’s rival, Kalshi, has been operating as a licensed U.S. exchange since 2021 and expanded its visibility after a 2024 court victory that opened the door to political event contracts. Its 2024 presidential markets moved prediction trading into the cultural mainstream, and its partnership with Robinhood allows millions of users to access event contracts inside a familiar brokerage environment.
Polymarket’s approval now lets it pursue similar deals with firms like Robinhood and others. That dynamic is likely to intensify competition as prediction markets become more accepted by retail traders seeking alternatives to traditional wagering. Both companies are also moving toward sports-related contracts, raising larger questions about whether prediction markets are drifting into state-regulated gambling territory.
Regulators Stall as Prediction Markets Encroach on Sports Betting
The CFTC has provided little clarity on how sports-related contracts should be classified. The agency is run by an acting leader, and the chair nominee, Michael Selig, declined to answer questions at his Senate confirmation hearing. He deferred to pending court cases, which leaves the industry without a definitive federal stance. In a recent letter to seven senators from both parties, Commissioner Caroline Pham offered no new guidance and instead noted that “CFTC investigations are nonpublic and confidential.”
This silence has frustrated lawmakers in states that either tightly regulate gambling or ban it altogether. Sen. Catherine Cortez Masto said the response “is underwhelming and shows either their inability or unwillingness to take their mission of regulating prediction markets seriously.” In practice, the CFTC is allowing operators to self-certify contracts, and more than 1,900 new markets have been listed this year without agency involvement. This vacuum has accelerated overlap between prediction markets and sports betting giants DraftKings (DKNG) and Flutter (FLUT), both of which are now developing their own versions of event-based products.
Polymarket Builds Momentum with Institutional Backing
While federal regulators hesitate, institutions are moving in quickly. In October, the parent company of the New York Stock Exchange invested $2 billion in Polymarket, giving the platform powerful validation across traditional finance. Two weeks later, the National Hockey League named Polymarket and Kalshi its official prediction partners, and the UFC followed with a similar announcement. These partnerships help normalize event-driven trading and signal that prediction markets may evolve into a standard layer of the broader betting and financial industry.
The missing piece is clarity from Washington. Without it, the sector is growing in an uneven regulatory environment that could reshape how Americans speculate on everything from elections to sports outcomes. Until the CFTC defines the boundaries, markets will continue to operate in a gray zone that both excites traders and unsettles lawmakers.
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