Nvidia stock (NVDA) hit a new record of $165.69 in Friday’s trading, and Jensen Huang is using the moment to cash in—selling 975,000 shares through a pre-arranged Rule 10b5-1 trading plan for roughly $152 million. The average sale price is now $161.91, up from $144.04 in June, as early tranches executed between mid-June and July 2025.
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Why This Sale Matters
Huang’s Rule 10b5-1 plan arms him with an automated, pre-scheduled ability to sell shares, avoiding any accusations of trading on inside info. Though he’s sold nearly a million shares so far, the impact on Nvidia’s liquidity is negligible, about 200,000 shares sold every few days, compared to the 200+ million shares that trade daily. The market has barely budged.
Insider selling sometimes raises concerns, but in this case, context matters. Huang isn’t offloading his entire stake, he still has more than five million shares left under the plan. This isn’t a panic move, it’s tax planning and portfolio diversification in action. For investors, the key takeaway is that Nvidia’s fundamentals remain the story, not an insider sell-off.
Why the Timing Makes Sense
With stock at all-time highs, selling under a structured plan allows Huang to lock in profits while minimizing market disruption. The gradual execution, based on volume triggers and price targets, ensures smooth transactions. Setting a cap of six million shares through the end of 2025 gives Nvidia’s stock room to breathe—no sudden dumps, just steady execution.
Looking ahead, expect the trades to continue at intervals, locked in by the plan. As long as Nvidia delivers on earnings and growth, especially across AI and GPU segments, investor confidence should hold. If results falter, though, continued insider sell-offs could become a larger story. So far, it’s projection, not panic.
Is Nvidia a Buy, Sell, or Hold?
The analyst consensus is as bullish as it gets. Out of 42 Wall Street analysts covering Nvidia in the past three months, 37 rate it a “Buy,” with just four calling it a “Hold” and only one daring to issue a “Sell.” The average 12-month NVDA price target sits at $176.29, representing a modest 5.68% upside from current levels.
