Social media giant Meta Platforms (META) is rolling out two new tools for its Facebook Dating service that are designed to tackle what it calls “swipe fatigue.” This term describes the frustration that many people feel after repeatedly swiping through profiles on dating apps without finding a meaningful connection. To help solve this, Meta announced in a blog post on Monday that it is launching an AI-powered dating assistant chatbot, which will give users personalized guidance as they search for matches. The feature will first become available gradually in the U.S. and Canada.
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The company is also introducing “Meet Cute,” a feature that uses a personalized matching algorithm to pair users with a surprise match once a week. Meta said that it is considering adding more frequent options in the future, but users will always have the ability to opt out if they prefer. By focusing on curated matches rather than constant swiping, Meta hopes to make the dating experience more engaging and less repetitive.
Indeed, Meta said that its goal is to help people connect with matches that truly interest them without relying on endless swiping or paying for premium add-ons. As a result, both tools are designed to move users toward real-life dates more quickly. Unsurprisingly, the update had an immediate impact on competitors, as shares of Match Group (MTCH) and Bumble (BMBL) dropped following the announcement.
Is Meta a Buy, Sell, or Hold?
Turning to Wall Street, analysts have a Strong Buy consensus rating on META stock based on 42 Buys, six Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average META price target of $872.98 per share implies 14.1% upside potential.
