Social media giant Meta Platforms (META) is expected to finally launch Hypernova, its new pair of AI-powered smart glasses, at its annual Connect event on Wednesday. However, the launch has only raised tempered excitement among its investors as Meta’s shares edged up about half a percentage point on Tuesday morning.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
The new Hypernova line is anticipated to be a significant improvement over Meta’s current smart glasses, which are mostly limited to taking photos and videos. The model is also expected to come with augmented-reality capabilities. Yet, analysts expect a device that is less sophisticated than the “Orion” prototype glasses displayed at the company’s annual event last year.
The debut comes as online specialty media reports on what appears to be a promotional video for the smart glasses that briefly leaked online on Meta’s YouTube page a day earlier. The Hypernova line is expected to go on sale at the retail price of $800 in the U.S.
Furthermore, the glasses are anticipated to be launched under the brand name Celeste, according to Reuters. It is to feature a built-in display on the right lens for functions such as map navigation, translation, and reception of notifications from Meta. Another key feature expected is the ability to control the glasses with hand gestures through the aid of a wristband.
Meta Races to Expand AI Capability
Meanwhile, the debut comes as Meta continues to pour billions of dollars into expanding its AI capabilities in a bid to catch up with rivals such as OpenAI. The company has even spent billions of dollars to poach AI talent from its competitors.
In 2023, Meta launched the Ray-Ban smart glasses in partnership with top French-Italian eyewear company EssilorLuxottica. The model has sold over 2 million pairs as of February 2025.
However, arrangements for the Hypernova line have highlighted Meta’s supply chain risk in China. This is due to Meta’s partnership with Shandong-based Goertek for the production of the new smart glasses.
The tech giant collaborated with Goertek to produce the older Ray-Ban glasses and Quest headsets. The concern about supply chain risk is traced back to the U.S. policy of limiting China’s growth in tech capabilities.
Meanwhile, Meta is working to bolster its connection with the U.S. military. It recently partnered with defense tech company Anduril to build advanced extended reality tools aimed at improving battlefield awareness for the U.S. military.
Is META Stock a Good Buy Now?
Turning to Wall Street, Meta’s shares have a Strong Buy consensus rating on TipRanks. This is based on 41 Buys and six Holds assigned by 47 Wall Street analysts over the last three months.
Furthermore, the average META price target of $872.30 indicates a 14% growth potential from its current price.
