Social media giant Meta Platforms (META) has introduced several new tools for WhatsApp Business in order to make it easier for companies to connect with customers and manage their marketing. Announced at Meta’s Conversations conference in Miami, one of the biggest updates is that businesses can now manage their ads for WhatsApp, Facebook, and Instagram all in Ads Manager. This change helps businesses use the same setup process, creative tools, and budget system across all three platforms. Meta is also working on a new AI tool called “Business AI” to help companies keep up with customer messages.
Don’t Miss TipRanks’ Half-Year Sale
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
- Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week.
As businesses grow, it gets harder to answer every chat quickly, so the AI can step in to help. It can recommend products, support purchases on the business’s website, and continue the conversation afterward through WhatsApp. This AI is currently being tested with more businesses in Mexico and is expected to expand further. The goal is to give businesses a faster, more personalized way to handle customer questions and sales.
To make communication even easier, Meta is adding calling and voice features to WhatsApp Business. In the coming weeks, larger businesses will be able to make and receive phone or video calls through the app. This gives customers a more direct way to talk to a real person when needed. Businesses can also send and receive voice messages, which could be helpful in situations like medical appointments or customer support. These upgrades are designed to offer flexible ways for people to connect.
Is Meta a Buy, Sell, or Hold?
Turning to Wall Street, analysts have a Strong Buy consensus rating on META stock based on 42 Buys, three Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average META price target of $721.28 per share implies that shares are near fair value.
