Meta Platforms (META) has set an all-time record high of $740 per share earlier today, having surpassed its previous ceiling in thin early trade. Analyst upgrades have been coming in at a steady pace over the past few weeks, further solidifying the positive sentiment surrounding META stock.
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Such great heights can leave investors feeling uneasy, wondering if the price has outrun itself. However, a closer look reveals that Meta is positioned as a leader in the artificial intelligence (AI) revolution. Moreover, its current valuation does not appear too frothy given its growth prospects. All things considered, I’m Bullish on its stock.
Impressive Financial Turnaround
Wall Street remains bullish on Meta, and for good reason. Over the past two years, Meta has transitioned from a company grappling with slowing growth and bloated costs to one that is lean and highly profitable. Meta’s first-quarter 2025 earnings results are a prime example. Revenue of $42.31 billion represented a 16% year-over-year increase.
Much of Meta’s growth is attributed to its core advertising business that operates within the Family of Apps (FoA) segment (Facebook, Instagram, Messenger, and WhatsApp). According to TipRanks data, Meta’s quarterly revenue remains advertising-dominated and is consistently in the $30-50 billion range.
Meta’s profitability is even more impressive. It grew net income by 35% year-over-year, reaching $16.64 billion in Q1. This translates to diluted earnings per share (EPS) of $6.43, a 37% year-over-year increase that easily surpasses the consensus analyst estimate of approximately $5.24. With META’s year-on-year EPS growth currently at 60%, while the sector median wallows at 19%, this suggests that META is well ahead of its peers.
The Year of Efficiency Pays Off
This performance aligns with Meta’s strategy, dubbed the “Year of Efficiency,” which focuses on cost reductions. Meta’s revenue growth (16%) is comfortably outpacing its costs (up 9% year-over-year), indicative of a positive operating leverage. As TipRanks data shows, the combination of the two has turned Meta into a massive cash-generating enterprise, generating $24 billion in cash from operations and $10.3 billion in free cash flow (FCF) in Q1. The cash generation of this degree is critical because Meta has big hopes for growth in AI.
Pivoting to a Concrete AI Strategy
Remember the cartoonish image of Mark Zuckerberg standing near the Eiffel Tower in the early days of Meta’s metaverse push? Since then, the company has significantly shifted course. What was once a speculative vision has now evolved into a focused, near-term growth strategy centered on artificial intelligence.
Meta is now channeling its AI efforts into practical applications—enhancing ad targeting, boosting user engagement, and deploying AI agents in business messaging. At the core of this strategy is Meta AI, a personalized assistant integrated across its platforms, and new hardware, such as AI-enabled smart glasses, aimed at deepening user interaction.
AI is already reshaping Meta’s advertising business. The company’s AI-powered Advantage+ products are driving measurable performance gains, with advertisers seeing an average return of $4.52 per dollar spent, which is 22% higher than that of traditional campaigns. This performance is encouraging greater adoption and enabling Meta to charge premium prices, creating a win-win dynamic for both the company and its advertisers. META’s profit margins have benefited from the company’s strategy, reaching a peak of 40%, as shown in TipRanks data.
Meta is also using its massive scale to carve out a competitive edge in consumer AI. Its strategy rests on two pillars: the Llama family of large language models (LLMs) and the Meta AI assistant, which is rapidly growing and approaching 1 billion monthly active users. This vast user base gives Meta a significant distribution advantage, while its extensive database of user data—accumulated over years of engagement—enhances personalization and relevance.
To support these ambitions, Meta is making aggressive capital investments. The company recently raised its 2025 capital expenditure guidance from $60–$ 65 billion to $64–$ 72 billion, with a significant portion allocated to expanding data center infrastructure and acquiring the necessary GPUs to scale its AI capabilities.
META on Par with Google’s Efficiency
With billions in capital and a massive global user base, Meta is well-positioned to lead the next phase of AI-driven growth, moving beyond its legacy as a traditional social media company. Its investments in AI offer strong potential to transform both user engagement and monetization.
That said, success is far from guaranteed. Meta must contend with a range of challenges, including regulatory scrutiny (such as antitrust investigations and evolving data privacy laws), intense competition from platforms like TikTok, and broader macroeconomic risks that could impact advertising spending.
Valuation is another consideration. Meta’s stock currently trades at a forward P/E ratio of 28.22, representing a 54% premium to the average of the Communication Services sector. For comparison, Alphabet (GOOGL) trades at a forward P/E of 18.07. However, this premium appears justifiable given Meta’s stronger growth trajectory, with year-over-year revenue growth of 19.37% versus Alphabet’s 13%.
Is META Platforms a Good Stock to Buy?
On Wall Street, analysts are overwhelmingly bullish as META carries a consensus Strong Buy rating based on 42 Buy, three Hold, and one Sell rating in the past three months. META’s average 12-month price target of 720.24 implies a 3% downside potential over the next twelve months.
Recently, analyst Stephen Ju from UBS raised his price target on META from $683 to $812 while maintaining a Buy rating. He noted that the company is benefiting from AI demand, “and there is a longer-term opportunity for the company to extract incremental revenue from various AI products.”
Meanwhile, analyst Ronald Josey from Citi maintained a Buy rating on META and increased the price target from $690 to $803. He highlighted that “engagement continues to improve and Meta’s focus on ad innovation is leading to greater overall conversion rates across the platform.”
META’s Remarkable Comeback Despite Reality Labs Losses
Meta’s transformation has been remarkable. The company’s ability to reignite growth at its scale is a testament to its operational strength and strategic clarity. Fueled by AI-driven efficiencies in advertising, Meta generates substantial cash flow, enabling it to invest heavily in artificial intelligence at a scale few competitors can match. Its vast user base also gives it a unique distribution advantage, helping accelerate the adoption of new products. Subsequently, Meta is back to being a darling of Wall Street.
However, challenges remain. The Reality Labs division, including Meta Quest and Ray-Ban Meta AI glasses, continues to operate at a steep loss, posting a $4.2 billion deficit in Q1 alone. Regulatory headwinds also persist, particularly in the U.S. and Europe, where legislation like the Digital Markets Act could constrain the company’s operations. Additionally, Meta’s core business remains heavily reliant on advertising revenue, which is sensitive to broader economic fluctuations.