“Meeting Our Customers Needs”: Familiar Items Return to McDonald’s (NYSE:MCD) Menus

Sometimes, at restaurants, menu items fade away because of a lack of interest. Sometimes they prove a bit more expensive or cumbersome than restaurants want. At fast food giant McDonald’s (MCD), sometimes menu items disappear. And like a Stephen King story and movie series of the same name, sometimes they come back. McDonald’s is reviving two such items, but investors are largely unfazed, as shares slipped fractionally in Tuesday afternoon’s trading.

The first major comeback for McDonald’s is the chicken snack wrap. The snack wrap was popular, but not sufficiently so, and McDonald’s cut off the item in 2016. Some franchises, reports note, kept them around as long as 2020, but when the pandemic hit and McDonald’s scaled back its menu, that was all she wrote for the snack wrap, which went the way of the parfait. And the salad.

But now, thanks to a soaring outcry from customers—up to and including petitions to bring the item back—McDonald’s is budging, and bringing back the snack wrap. It certainly did not hurt matters that McDonald’s sales have been in open decline of late, and an item people actually want to buy—not to mention one that should be inexpensive by its very nature—should be a welcome addition to the lineup.

Blueberry McGriddle Comeback

And it was not just snack wraps that pulled McDonald’s customer interest. Reports note that the Blueberry McGriddle is also poised for a return. Two blueberry griddle cakes containing bacon, egg, and cheese, or just sausage in one version, the McGriddle was originally discontinued back in 2019, the same year in which it was tested. But now—at least at one McDonald’s in Houston, Texas—the Blueberry McGriddle is on its way back.

Early reports suggest that the reception has been highly positive so far, and if McDonald’s can keep the costs low on this one—it is a lot of what they are already doing with the McMuffin lineup, after all—it could be a high-value addition to the breakfast line, something McDonald’s very much needs.

Is McDonald’s Stock a Good Buy?

Turning to Wall Street, analysts have a Moderate Buy consensus rating on MCD stock based on 14 Buys and 10 Holds assigned in the past three months, as indicated by the graphic below. After a 19.02% rally in its share price over the past year, the average MCD price target of $334.74 per share implies 6.99% upside potential.

See more MCD analyst ratings

Disclosure