McDonald’s (MCD) is doing its best to court cost-conscious customers by promising not to introduce surcharges for eggs despite rising prices in the U.S. That’s despite breakfast meal rivals Denny’s (DENN) and Waffle House announcing surcharges for eggs to mitigate the increased prices caused by shortages from the ongoing bird flu.
Michael Gonda, McDonald’s North America Chief Impact Officer, spoke about the decision in a LinkedIn post. He said, “Unlike others making news recently, you definitely WON’T see McDonald’s USA issuing surcharges on eggs, which are 100% cage-free and sourced in the U.S.”
McDonald’s Flexes Egg Prices With Promotional Discount
Not only is McDonald’s refusing to increase prices for meals with eggs, but the chain will also be offering discounts to celebrate the 50th anniversary of the Egg McMuffin. This will allow customers using the McDonald’s app to order Egg McMuffin and Sausage McMuffin With Egg sandwiches for just $1. The special promotion takes place on March 2 and requires app users to opt into Rewards.
David Peterson, Egg McMuffin creator Herb Peterson’s son, spoke on the menu item’s creation, saying “When I watched my father introduce this idea to Ray Kroc, we could not have anticipated it would become the foundation for the renowned McDonald’s breakfast menu” and that it’s “been remarkable to see people embrace this innovation over the last five decades.”
While McDonald’s is confident in its egg strategy, investors don’t appear as excited about the lack of increased prices. This has MCD stock down 1.09% as of this writing. However, the stock is performing well in 2025 with a 6.02% increase year-to-date and 7.16% growth over the past year.
Is MCD Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for McDonald’s is Moderate Buy based on 14 Buy and 10 Hold ratings over the last three months. With that comes an average price target of $327.52, a high of $360, and a low of $290. This represents a potential 6.57% upside for MCD stock.
