Wix.com (WIX), a leading website builder, has acquired Base44, which is a company that uses AI to let users create custom software and apps by typing what they want in plain language without coding. As part of the deal, Wix paid around $80 million upfront and may pay more through 2029 if certain goals are met. This deal strengthens Wix’s growing lineup of AI tools that are meant to help more people build products online without needing tech skills. Wix said the deal won’t have much effect on its 2025 revenue or bookings, but it will pay about $25 million in bonuses to Base44 employees next year.
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Base44 is unique because it uses a chat-based system that handles all the complex parts of software creation—like databases, login systems, and launching the app—on its own. That means users can focus on what they want to build, and the system takes care of the rest. It’s part of a bigger tech trend called “intent-driven development,” where tools turn ideas into finished products through conversation. Base44 is already being used by companies like eToro and SimilarWeb, which proves that it can work for both individuals and businesses.
As a result, Wix CEO Avishai Abrahami said that the acquisition is a big step forward in making online creation easier and smarter. Base44 will keep running as its own product and company, but will now get support and resources from Wix to grow faster. In addition, Base44’s CEO, Maor Shlomo, said that Wix is the best partner to help the firm reach more people and scale up, thanks to its focus on customers, speed, and innovation.
Is WIX a Good Stock to Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on WIX stock based on 21 Buys, two Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average WIX price target of $221.64 per share implies 43% upside potential.
