Salesforce (CRM) has agreed to acquire Bluebirds, an AI-driven presales prospecting platform that helps sales teams identify and engage with promising leads faster. The deal is expected to close in Salesforce’s third fiscal quarter of 2026 and is part of its push to strengthen AI and make early-stage sales work more efficient.
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Bluebirds uses smart AI agents to automate early sales tasks, such as finding and qualifying leads. The platform helps users focus on the best prospects, improve contact info, and write personalized messages. For small businesses, it saves time on manual work so teams can focus more on connecting with promising customers.
Why Is Salesforce Buying Bluebirds?
Salesforce plans to integrate Bluebirds into Sales Cloud and Agentforce, giving users new tools to automate pre-sales tasks and boost productivity.
The acquisition also supports Salesforce’s AI roadmap, which includes recent purchases of Convergence.ai and Informatica (INFA). With Bluebirds, Salesforce aims to unify CRM and lead generation tools to allow sales teams to spend more time on selling products.
Salesforce’s latest Trends in Sales Ops report found that most sellers spend too much time on tasks that are not selling. Also, many feel buried under the number of tools they are expected to use. Bluebirds helps solve this by adding smart lead-finding features right into the Salesforce ecosystem, making the process faster and easier.
Is CRM a Buy, Sell, or Hold?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 32 Buys, nine Holds, and two Sells assigned in the last three months. At $352.92, the average Salesforce stock price target implies a 39.85% upside potential.
