U.S.-based Rumble (RUM) is exploring a $1.2 billion bid to acquire Germany’s Northern Data AG (NDTAF). The move takes Rumble beyond its video-sharing roots, aiming to tap into the fast-growing AI infrastructure market. Following the announcement, RUM stock is up nearly 7% in pre-market trading, while Northern Data’s (DE:NB2) shares in Germany have fallen more than 20% as of this writing.
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Separately, Rumble posted Q2 2025 revenue of $25.1 million, up 12% from a year ago, while monthly active users (MAUs) fell 3.8% to 51 million. The company linked the drop in MAUs compared to late 2024 to a slowdown in news and political commentary outside the U.S. election cycle.
More Details About the Potential Deal
Rumble is a video-sharing platform that hosts and distributes user-generated content. Meanwhile, Northern Data AG specializes in artificial intelligence (AI) and high-performance computing (HPC) infrastructure solutions.
With this acquisition, Rumble would get control of Northern Data’s GPU-heavy cloud unit, Taiga, and its large-scale data center business, Ardent, which Rumble plans to integrate into its operations. Notably, Taiga’s cloud unit holds a large stock of Nvidia (NVDA) GPU chips, including about 20,480 H100s and more than 2,000 H200s. Having this many chips makes Taiga a valuable asset because these GPUs are scarce, expensive, and essential for AI workloads.
Under the proposed deal, Northern Data shareholders would get 2.319 new Rumble Class A shares for each share they sell. If all shares are exchanged, Northern Data shareholders would own about 33.3% of the merged company. According to Reuters, the proposed deal values Northern Data at roughly $18.3 per share, which is about 32% lower than its last closing price in Frankfurt.
Northern Data stated that its board is reviewing Rumble’s potential offer and is open to continuing discussions. However, both companies noted there is no guarantee the talks will lead to a formal offer for the German firm.
Is Rumble a Good Stock to Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on RUM stock based on one Buy and one Hold assigned in the past three months. Meanwhile, the average Rumble stock price target of $14.50 per share implies an 84% upside potential.
