M&A News: Celsius Holdings (CELH) Makes a $1.8B Power Move with Alani Nu Acquisition

Celsius Holdings (CELH) announced a $1.8 billion acquisition of wellness brand Alani Nutrition, making a power move in the functional lifestyle sector. The deal strengthens Celsius by adding a fast-growing beverage popular with young women, boosting its competition with Red Bull and Monster (MNST). Meanwhile, Celsius reported its Q4 and full-year 2024 results on Thursday, sending CELH stock up 35% after hours.

Celsius Expands Portfolio with Alani Nu

The Alani Nu acquisition expands Celsius’ portfolio with functional beverages and wellness products tailored for Gen Z and millennial consumers. Consequently, the category expansion will help Celsius reach more consumers, more often, in more markets. Notably, Alani Nu was founded by entrepreneur and influencer Katy Hearn and has also teamed up with celebrity entrepreneur Kim Kardashian.

According to market research company Circana, Alani Nu’s retail sales across major U.S. outlets, including convenience stores, jumped 78% year-over-year in the four weeks ending January 26, 2025. Interestingly, the deal comes as Celsius faces slowing revenue growth. The company reported an $18.9 million net loss in Q4, with sales dropping 4% to $332 million. For 2024, revenue rose 3% year-over-year to $1.36 billion. With Alani Nutrition, Celsius’ combined platform is projected to generate $2 billion in annual sales.

The deal, valued at $1.8 billion, includes $150 million in tax assets, bringing the net purchase price to $1.65 billion. It is expected to close in Q2 2025, pending regulatory approvals.

Is CELH a Good Stock to Buy?

Overall, Wall Street has a Moderate Buy rating on CELH stock, based on seven Buys, five Holds, and one Sell. The average CELH price target is $34.00, which implies a 33% upside from the current levels.

Over the last 12 months, CELH stock has declined by 58%.

See more CELH analyst ratings

Disclosure