Lamborghini isn’t just revving engines on planet Earth, it’s doing it in the Metaverse. The Italian supercar icon has announced it will debut its newest sports car, the Temerario, not at a showroom or motor expo, but inside the open-world metaverse Wilder World.
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Starting July 11, digital collectors can mint one of 590 virtual Temerario streetcars or 10 exclusive GT3 versions, each priced at $300. These limited-edition NFTs will be available via Wilder World, NFT marketplace OpenSea, and Lamborghini’s own Web3 platform, Fast ForWorld.
From Pavement to Pixels
This isn’t Lamborghini’s first lap in the digital fast lane. The company partnered with Animoca Brands in 2024 to build immersive Web3 experiences, betting that fandom and brand loyalty could drive metaverse engagement even as broader hype faded.
But this latest move feels bolder. By launching a new flagship vehicle digitally — before or in parallel with any physical rollout — Lamborghini is signaling that the future of luxury branding may rely as much on scarcity in the metaverse as it does on horsepower in the real world.
The Metaverse Is Getting a Second Wind
Once the hottest narrative of 2021, the metaverse lost its sizzle as attention shifted to AI and user engagement plateaued. Even Meta, formerly Facebook, quietly pivoted much of its focus to artificial intelligence tools.
But Lamborghini is clearly betting on a metaverse comeback; one where premium IP, interactive experiences, and NFT ownership models can reignite digital demand.
If successful, the Temerario drop could spark fresh momentum for metaverse-native launches, especially for other high-end consumer brands seeking new revenue lanes in Web3.
Keep Your Eyes on Volkswagen
Lamborghini is owned by Volkswagen Group (DE:VOW3) (VWAGY), which also controls Audi and Porsche. While the NFT launch won’t directly move VWAGY’s financials, it’s a signal that its portfolio of luxury brands is aggressively experimenting with Web3 monetization.
Volkswagen’s broader push into digital services, smart mobility, and now metaverse commerce could open new valuation levers if the Temerario drop proves successful. As rivals like Ferrari and Mercedes cautiously explore the space, Lamborghini may already be miles ahead on the virtual track.
Is Volkswagen a Good Stock to Buy?
According to TipRanks data, Volkswagen stock (DE:VOW3) holds a Moderate Buy consensus based on 10 analyst ratings in the past three months. Out of the total, 4 analysts recommend Buy, while 6 suggest Hold. Notably, no analysts have issued a Sell rating.
The average 12-month VOW3 price target stands at €112.73, implying a 25.09% upside from the last closing price of €90.12.
