JD.com (JD) stock is back in the headlines after analysts slashed price targets following its strong first-quarter earnings. Some analysts kept a Buy rating but pulled back expectations as concerns linger over new ventures.
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Morgan Stanley Lowers Price Target on Growth Uncertainty
Morgan Stanley’s Eddy Wang cut JD.com’s price target to $39 from $41, while maintaining an “Equal-weight” rating. Wang said the company’s lack of guidance around its ambitious new food delivery business introduced “uncertainty” for earnings estimates despite an overall solid quarter.
Citi Sees Strong Retail, Lowers Price Target
Citi’s Alicia Yap kept a “Buy” rating but dropped her target to $51 from $56. Yap acknowledged JD’s core retail segment showed “acceleration in growth and margin improvement,” yet she flagged short-term risks tied to the food delivery expansion.
Bank of America Credits Growth Momentum, Trims Forecast
Bank of America Securities analyst Joyce Ju also held her “Buy” rating but reduced the price target from $48 to $44. Ju cited “JD Retail’s robust performance” and margin gains as key reasons to stay positive on the stock. She said the company’s new food delivery service, expected to hit 20 million daily orders, will create “user engagement and cross-selling opportunities.” However, she warned about “short-term losses” in the early stages of the food delivery push. JD’s strong capital returns and attractive valuation still justify a Buy, Ju added.
Jefferies Stands Firm With Bullish Target
Jefferies took the most optimistic stance, maintaining a “Buy” rating with a price target of $66. Jefferies analysts highlighted JD’s improving revenue trajectory and better segment profits after Q1.
Despite price cuts, analysts agree JD’s core retail business shows momentum. Yet its move into food delivery has split opinions. Some see potential for long-term growth; others warn of near-term drag on earnings. JD shares last traded at $37.25, up 3.33% in pre-market.
Is JD Stock Worth Buying?
Despite the mixed price target adjustments, overall analyst sentiment remains overwhelmingly bullish. According to the latest data from TipRanks, JD.com holds a Strong Buy consensus based on 13 Wall Street analyst ratings over the past three months.
The average 12-month JD price target stands at $50.31, implying a potential 35% upside from the current price of $37.25. The highest forecast comes in at $66.00, while the lowest sits at $35.00.
This wide range highlights both the optimism around JD.com’s core retail growth and the cautious outlook on the near-term impact of its food delivery expansion.


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