New insider activity at Salesforce ( (CRM) ) has taken place on December 18, 2025.
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Director David Blair Kirk has significantly increased his stake in Salesforce by purchasing 1,936 shares of the company’s stock, in a transaction valued at $500,707, signaling a strong show of confidence in the firm’s future prospects.
Recent Updates on CRM stock
Over the last 24 hours, Salesforce (CRM) has seen notable analyst and trading activity. BTIG initiated coverage, citing Salesforce’s push for a “second act” built around artificial intelligence, including re-architecting its core SaaS platform, building out its Data 360 offering to create unified customer records, and rapidly innovating its Agentforce AI layer; the firm also pointed to very positive feedback from customer and partner conversations as a key underpinning for its more constructive long-term view. In the options market, Salesforce shares were recently down about 3% on the day, with relatively light options volume but a call-heavy tilt and a flatter put–call skew, indicating mildly bullish positioning despite the price decline; implied volatility was modestly higher but still low versus the past year, implying a moderate expected daily trading range. Additional investor interest is reflected in scheduled management meetings with Benchmark and KeyBanc, suggesting ongoing institutional engagement with the company’s strategy and AI-driven transformation narrative.
Spark’s Take on CRM Stock
According to Spark, TipRanks’ AI Analyst, CRM is a Outperform.
Salesforce’s strong financial performance and positive earnings call sentiment are the most significant factors driving the overall score. The technical analysis suggests potential short-term volatility, while the high valuation indicates some risk of overvaluation. The company’s strategic initiatives, including the Informatica acquisition and AI advancements, support its long-term growth prospects.
To see Spark’s full report on CRM stock, click here.
More about Salesforce
YTD Price Performance: -22.41%
Average Trading Volume: 8,507,818
Technical Sentiment Signal: Buy
Current Market Cap: $238.9B