Starbucks (SBUX) may be setting up for a comeback thanks to a series of strategic changes. Recently, the company added two new board members—economist Dambisa Moyo and former Yahoo CEO Marissa Mayer—both of whom bring deep experience in global strategy and technology. This move supports Starbucks’ plan to modernize its digital presence and improve customer experiences through its “Back to Starbucks” initiative. With their help, Starbucks may be able to roll out more effective loyalty programs and personalized services, which could bring more customers in and keep them coming back.
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At the same time, Starbucks is working hard to improve its stores and service. Indeed, the company is remodeling about 1,000 U.S. locations, bringing back comfortable seating, better lighting, and more self-serve options. It’s also introducing a faster staffing model called “Green Apron,” which has the goal of getting orders out in under four minutes across all 11,000 company-owned North American stores. These updates are designed to make Starbucks feel more like a welcoming place to relax, which could help boost customer traffic and increase the average spend per visit.
And it seems like these efforts are starting to pay off as Starbucks is showing signs of a turnaround. After struggling earlier in the year due to tariff concerns, the stock has bounced back more than 11% since April. As a result, analysts from firms such as Bernstein and Barclays have raised their price targets, which indicates that they have confidence in Starbucks’ leadership and strategy. In addition, cost-saving efforts, simpler menus, and AI tools like the “Green Dot Assist” are expected to improve margins over time. If Starbucks can also grow in markets like China, these combined efforts could help drive the stock even higher in the months ahead.
What Is the Price Target for SBUX Stock?
When it comes to Wall Street, analysts have a Moderate Buy consensus rating on SBUX stock based on 13 Buys, 11 Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average SBUX price target of $95.52 per share implies that shares are almost fairly valued. However, if Starbucks continues to execute, the price could rise to the highest price target of $108 per share.
