Netflix (NFLX) stock is down more than 17% over the past month and has risen only 6% year-to-date. The streaming giant has been in the news due to its proposed $72 billion acquisition of Warner Bros. Discovery’s (WBD) streaming and studio assets, with a hostile bid from Paramount Skydance (PSKY). NFLX investors are concerned about the deal’s hefty price.
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Moreover, Netflix missed Q3 earnings estimates due to a charge related to a dispute with Brazilian tax authorities. Heading into 2026, Wall Street is cautiously optimistic on NFLX stock and sees solid upside potential from current levels.
On Thursday, Morgan Stanley analyst Benjamin Swinburne lowered his price target for NFLX stock to $120 from $150 while reiterating a Buy rating. The 5-star analyst believes the media and entertainment industry is entering 2026 with “solid fundamental momentum.” Swinburne is bullish on stocks he believes are protected from AI disruption, poised to gain from demand for premium experiences, or have a “differentiated” earnings outlook.
Now, according to TipRanks’ Ownership Tool, public companies and individual investors own 78.07% of Netflix. They are followed by ETFs, mutual funds, other institutional investors, and insiders at 15.39%, 4.30%, 1.77%, and 0.48%, respectively.
Digging Deeper into Netflix’s Ownership Structure
Looking closely at the top shareholders, iShares owns the highest stake in Netflix at 4.44%, followed by SPDR with a 3.11% holding.
Among the top ETF holders, the Invesco QQQ Trust (QQQ) owns a 1.97% stake in NFLX, while the SPDR S&P 500 ETF Trust (SPY) owns 1.14%.
Moving to mutual funds, Putnam Asset Allocation Funds holds about 1.98% of Netflix. Meanwhile, Vanguard Index Funds owns 0.63% of the company.
Is Netflix a Good Stock to Buy?
Currently, Wall Street has a Moderate Buy consensus rating on Netflix stock based on 26 Buys, nine Holds, and two Sell recommendations. The average NFLX stock price target of $132.59 indicates about 41% upside potential.
