Tech giant Google (GOOGL) is working hard to stay ahead in the AI talent war against rivals like OpenAI (PC:OPAIQ), Meta (META), and Anthropic (PC:ANTPQ). According to CNBC, one key strategy has been rehiring former employees, known as “boomerang” hires. In fact, 20% of the AI-focused software engineers Google hired in 2025 had previously worked there. A spokesperson confirmed that this number is accurate and said that more hires are now coming from major competitors.
Claim 50% Off TipRanks Premium and Invest with Confidence
- Unlock hedge-fund level data and powerful investing tools designed to help you make smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis so your portfolio is always positioned for maximum potential
Interestingly, this comes after major layoffs in early 2023, when Google cut 12,000 jobs. Since then, Google has continued reducing staff through additional layoffs and buyouts. Nevertheless, across the industry, more people are returning to former employers, especially in tech. Meanwhile, Google has bounced back when it comes to AI after a slow start. Following some product missteps, it has made big investments and launched successful tools like the Gemini AI app, which helped drive Google’s stock up over 60% this year.
Other companies are also chasing top AI talent. Earlier this year, Microsoft (MSFT) hired about two dozen people from Google’s DeepMind. At the same time, OpenAI and Meta have been offering massive pay packages of up to $200 million. In response, Google has cut red tape, moved faster on product releases, and reduced management layers. It even brought back key figures, while top leaders like Sergey Brin have personally reached out to potential hires.
Is GOOGL Stock a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOGL stock based on 29 Buys and seven Holds assigned in the past three months. Furthermore, the average GOOGL price target of $324.64 per share implies 6.7% upside potential.
