Tech giant Google (GOOGL) is adding more artificial intelligence to its Chrome browser as it faces growing competition from startups like OpenAI and Perplexity. The company announced Thursday that its Gemini AI is now rolling out to Chrome users on Mac and Windows in the U.S., as well as on mobile devices. With Gemini, people can ask for help understanding a webpage, switch between tabs more easily, or complete tasks within a single tab, such as scheduling a meeting or searching for a YouTube video.
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It is worth noting that browsers are becoming a central part of the AI race because they are the main way people access information online. For years, Google and Apple (AAPL) controlled most of this access, which is why the U.S. Department of Justice tried to force Google to sell Chrome during an antitrust case. However, a judge recently ruled that Google could keep Chrome after pointing out that generative AI has already changed the competitive landscape.
To keep up, Google is making Chrome more connected to its other services. Indeed, Gemini now works directly with apps like Calendar, YouTube, and Maps, so users don’t need to leave the browser to access them. In the coming weeks, it will also become available in Google Workspace, with stronger protections for business users. Google is also adding “agentic” features that will allow Gemini to handle real-world tasks like booking a haircut or ordering groceries.
Is Google Stock a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOGL stock based on 28 Buys and nine Holds assigned in the past three months. Furthermore, the average GOOGL price target of $237.94 per share implies 4.9% downside risk.
