General Motors (GM) has announced a temporary halt on its BrightDrop electric van production at the CAMI Assembly plant in Ingersoll, Ontario. Starting April 14, the automaker will stop making its Zevo 600 vans due to slow demand and high inventory. The production pause will lead to the temporary layoff of about 1,200 workers, with 500 expected to stay home even after production resumes on a single shift this October.
GM Plans a Reset as It Gears Up for 2026 EV Launch
While production is paused, GM plans to retool the CAMI facility to get ready for a newer BrightDrop model, expected in 2026. The company insists it’s still committed to electric delivery vans and the future of the CAMI facility. The pause has nothing to do with the latest tariff changes, GM clarified.
Unifor, the union representing the workers, isn’t happy. They’re asking GM and the government to step in and help protect jobs. Conservative leader Pierre Poilievre also weighed in, calling for an end to tariffs and fair deals to back Canada’s auto workers.
GM Pause Signals Bumps in Canada’s EV Journey
The CAMI plant was Canada’s first large-scale EV factory, launched in 2022 with strong government support. It marked a key step in the country’s shift toward clean energy and green jobs. But GM’s decision to pause production now highlights the slowdown in EV demand.
The layoffs have drawn strong reactions. Canadian Prime Minister Mark Carney called the news “deeply painful” for autoworkers in Ingersoll and across the auto sector. He said his government is working to protect jobs and rebuild Canada’s supply chains.
More Layoffs Show EV Slowdown Is Spreading
It’s not just Ontario feeling the pinch. Just last week, GM also announced temporary layoffs at its Factory Zero plant in Detroit. Around 200 workers will be off the job as the automaker adjusts output to “align with market dynamics,” according to Reuters.
This adds to the growing signs that the EV boom isn’t moving as fast as expected. With rising prices, limited charging infrastructure, and slower fleet adoption, even big names like GM are tapping the brakes.
Is GM a Good Stock to Buy Now?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on GM stock based on nine Buys, four Holds and two Sells assigned in the past three months, as indicated by the graphic below. After a 3.2% rally in its share price over the past year, the average GM price target of $58.10 per share implies 33.17% upside potential.
