With the colder parts of the year approaching in the Northern Hemisphere, many are considering how to make their spaces better, and more amenable to spending a lot more time in them. Tech giant Microsoft (MSFT) may have just the solution, with a new connection with Samsung (SSNLF). Microsoft’s Copilot is now available on some Samsung devices, and could really lend a hand in content discovery. The news was mildly interesting to investors, and shares ticked up fractionally in Thursday afternoon’s trading.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Basically, Copilot will be able to seek out content based on some surprisingly simple search terms. As the headline suggests, asking Copilot to “find something that will cheer me up,” is a viable option. Those who have more specific requests can use them too, like Microsoft’s own example: “Like The Queen’s Gambit, but with cooking instead of chess, and under two hours.”
The system can also interface with your personal preferences, if you do not mind a smart TV that is actually that smart. In fact, Microsoft believes that adding Copilot will turn televisions into “…a shared space for curiosity and connection.” Microsoft envisions a future in which people will watch a movie or TV show, and ask their TV questions about other work from the directors or actors involved. Of course, this was what people used to do with five minutes and the IMDb, but this does simplify the process a bit.
The Console Wars Look a Little More Over
Yesterday, we found that there were signs the console wars were coming to an end, and one more may have emerged with Microsoft’s latest move. Game Pass Core and Standard subscribers are now getting access to several features formerly thought just the province of Ultimate players: PC and cloud streaming games.
There will even be access to “local versions of select PC titles,” which does add to the notion that Steam support cannot be far behind. If that ever does happen, the next Xbox could indeed be a must-buy tool for gamers, offering the Microsoft platform and PC gaming—at least, the parts that allow an Xbox controller—at the same time.
Is Microsoft a Buy, Hold or Sell?
Turning to Wall Street, analysts have a Strong Buy consensus rating on MSFT stock based on 33 Buys and one Hold assigned in the past three months, as indicated by the graphic below. After a 22.66% rally in its share price over the past year, the average MSFT price target of $624.08 per share implies 22.83% upside potential.
