Epic Games wants to cash in on user-created content with a new store that allows players to sell their own custom durable and consumable items on Fortnite. This mimics Roblox’s (RBLX) business model, which largely relies on creator-made content and in-game purchases. Fortnite users were already able to earn money from the game by attracting users to their islands.
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The custom items will be available to players on users’ islands. Creators will get a portion of the revenue spent to purchase these items. Epic Games wants to attract creators to this feature early, with a special offer of a 100% revenue split in the creators’ favor until the end of 2026, which translates to 74% of the V-Bucks’ value. After that, the revenue split will switch to 50%, which is equal to 37% of the V-Bucks’ value.
Epic Games said new item creation tools will be added to the game soon. Following that, creators will be able to start selling their custom items in December 2025. Considering the different types of games that Fortnite and Roblox are, this move doesn’t seem like it will have a negative effect on Roblox’s platform. Instead, it seems more like an added bonus for players who are already heavily invested in Epic’s battle royale shooter.
Roblox Stock Movement Today
Roblox stock was up 0.21% on Friday, showing that the company’s investors aren’t overly worried about Fortnite’s user-created content plans. RBLX stock has also gained 134.93% year-to-date and 194.46% over the past 12 months.
Is Roblox Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Roblox is Moderate Buy, based on 17 Buy, five Hold, and a single Sell rating over the past three months. With that comes an average RBLX stock price target of $148.43, representing a potential 8.89% upside for the shares.
