Dollar Tree (DLTR) stock was up on Thursday after the company’s CEO discussed price hikes at the retailer following complaints online. Michael Creedon highlighted the Dollar Tree price increases during the company’s Q3 2025 earnings report. He noted that, despite recent price jumps, nearly 85% of products sold at the chain are still under $2.
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According to Creedon, Dollar Tree’s updated price scheme “broadens our value proposition and relevance to our customers, allows us to compete more effectively, helps drive cost leverage, and sets the business up for long-term success.” On top of this, the CEO suggested that Dollar Tree will continue to offer a mix of goods that cost more than consumers may expect, given the store’s name and history of pricing goods for just $1.
For the record, Dollar Tree’s price hikes aren’t major. The retailer has started moving prices for many items up to $1.50 from $1.25. Even so, this hasn’t stopped consumers from criticizing the company’s higher prices. While these consumer complaints are inevitable, Dollar Tree already offers products at incredibly low prices, and would likely struggle to maintain current prices in light of inflation, the trade war, and other economic factors.
Dollar Tree Stock Movement Today
Dollar Tree stock was up 3.43% on Thursday, building on a 55.84% rally year-to-date. The stock has also soared 55.62% over the past 12 months.
Is Dollar Tree Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Dollar Tree is Moderate Buy, based on eight Buy, seven Hold, and three Sell ratings over the past three months. With that comes an average DLTR stock price target of $112.71, representing a potential 3.66% downside for the shares. These ratings and price targets will likely change as more analysts update their coverage following the company’s earnings report.
