The first U.S. Dogecoin ETF is about to hit the market, and it could be one of the most surreal turning points in finance. DOJE, the new fund from Rex-Osprey, will let investors buy Dogecoin (DOGE-USD) straight from their brokerage accounts, no crypto wallet required. This is exactly the type of legitimacy that turns a joke into something Wall Street can no longer ignore.
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Meme Coin Crosses into the Mainstream
Dogecoin is about to trade like a stock. That’s the power of DOJE, the Dogecoin ETF that’s set to launch this week. Instead of opening a crypto wallet, wiring funds to an exchange, or learning the ropes of blockchain, investors will be able to buy DOGE as easily as they buy Apple (AAPL) or Tesla (TSLA).
The key is the route Rex-Osprey used to get DOJE through. By filing under the Investment Company Act of 1940, the issuer sidestepped the slower approval process that most crypto ETFs still face.
Bloomberg analyst Eric Balchunas said, “This is the first-ever U.S. ETF to hold something that has no utility or purpose.” That’s the paradox of Dogecoin. The token that started as a meme is now being given the same access as blue-chip stocks.
Wall Street Finally Gets the Joke
“Dogecoin started as a joke, and now Wall Street finally gets it,” said Jordan Jefferson, CEO of DogeOS and MyDoge.
That sentiment captures what’s happening here. DOJE isn’t just another ETF—it’s a cultural milestone. Institutions and ordinary investors are now able to put money into something born out of internet humor. What once looked like a meme-fueled mania is being reframed as investable exposure to one of the most recognized names in crypto.
The launch doesn’t just add liquidity. It raises the question of what belongs inside a regulated ETF. Memecoins, long dismissed as unserious, are officially part of the financial conversation.
It’s Not All Clear Just Yet
There’s still a catch. DOJE is launching through the 1940 Act, a shortcut of sorts. Other Dogecoin ETF proposals under the traditional 1933 securities route are still in limbo. Bitwise’s spot Dogecoin ETF, for example, has been delayed by the SEC until November 12, 2025.
This means DOJE is blitzing forward, but it doesn’t guarantee every memecoin fund will get the same green light. The SEC’s stance on spot ETFs will ultimately decide how far this trend goes.
At the time of writing, Dogecoin is sitting at $0.2441.
