Dogecoin (DOGE-USD) traded higher on Friday even after the launch of DOJE, the first U.S. Dogecoin ETF, was pushed back yet again. The product, originally set for this week, has now been delayed to September 18, according to Bloomberg ETF analyst Eric Balchunas. Traders shrugged off the news, keeping DOGE above $0.26 as whale accumulation and growing institutional interest gave the memecoin fresh momentum.
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The delay has not stopped big buyers from stepping in. More than 280 million DOGE were scooped up in recent days, pushing volumes past 1.1 billion and lifting prices nearly 6 percent to $0.261. CleanCore Solutions (ZONE), the first publicly traded Dogecoin treasury, also revealed it now holds over 500 million DOGE, with its CIO Marco Margiotta declaring the coin a “premier reserve asset.”
Traders Focus on DOGE’s Resistance Levels
With the ETF launch coming soon, traders are zeroing in on the $0.26 and $0.29 levels. Technical charts show a bullish pennant breakout, pointing to upside potential toward $0.30 and possibly $0.50 if momentum accelerates. Analysts argue that the $0.29 resistance zone will be the key test. A convincing breakout above it could confirm a longer-term rally.
Support is firm near $0.245, and buyers have already defended the $0.260 level several times this week. This foundation has analysts describing the setup as constructive heading into the ETF debut.
Institutional Demand Adds Fuel to Dogecoin’s Rally
The ETF delay may frustrate investors, but the broader picture is shifting in DOGE’s favor. CleanCore’s accumulation highlights the growing role of treasuries and institutions in shaping demand for the meme coin. “Crossing the 500 million DOGE threshold demonstrates the speed and scale at which ZONE is executing its treasury strategy,” Margiotta said.
The ETF, once launched, will mark the first U.S. exchange-traded product tied to a memecoin. Analysts expect it to open the floodgates for new investors who want regulated exposure to DOGE without touching crypto exchanges directly.
DOGE Still Lags Its All-Time High
Even after this week’s rally, DOGE remains well below its 2021 peak of $0.73. Every other top-ten crypto, aside from stablecoins, has set a fresh record high in the past year, leaving Dogecoin as the lone laggard. The ETF and treasury accumulation could be the catalysts DOGE needs to close that gap—but if it fails to clear resistance, it risks sliding back toward $0.205.
For now, investors are betting that when DOJE finally launches next week, it could give the meme coin the kind of institutional tailwind it has never had before.
At the time of writing, Dogecoin is sitting at $0.2617.
