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Investors Go Ultra on Bitcoin: ProShares’ BITU Pulls In New Cash as Prices Slide

Investors Go Ultra on Bitcoin: ProShares’ BITU Pulls In New Cash as Prices Slide

Investors Go Ultra on Bitcoin: ProShares’ Leveraged ETF Sees Fresh Inflows Despite Price Slump

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The ProShares Ultra Bitcoin ETF, BITU, attracted fresh capital on January 9, 2026, with latest net inflows of $1,890,864. The leveraged Bitcoin vehicle now oversees approximately $641.5 million in assets under management (AUM), meaning the latest move represents about 0.29% of its total capital base.

While the flow is modest relative to overall AUM, it signals that some traders are still willing to lean into Bitcoin exposure via leverage, even after a notable drawdown in the underlying asset. Such incremental inflows can suggest tactical positioning by short-term speculators or conviction buying from investors anticipating a near-term rebound.

The related asset, BTC-USD, is currently trading around $90,520.02. Over the past three months, Bitcoin has shed roughly 21.1%, underscoring a corrective phase after prior gains. However, on a shorter horizon, its 1-day technical signal is flashing a tentative positive: Buy.

The juxtaposition of negative three-month performance with a short-term buy signal helps explain why a leveraged product like BITU is still drawing assets. Traders appear to be using the ETF as a high-octane vehicle to express views that the recent weakness in Bitcoin may be overdone, or at least due for a technical bounce, while longer-term investors may see the dip as an entry point.

For a more detailed analysis and real-time sentiment trends, check the live cryptocurrency prices here.

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