Bitcoin’s ETF Turnaround: ProShares’ BITO Pulls in Fresh Cash Despite Price Slump
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ProShares Bitcoin Strategy ETF, ticker BITO, drew a substantial $27.48 million in net inflows on January 9, 2026, even as the underlying cryptocurrency continues to struggle. The move, representing about 1.12% of the fund’s $2.45 billion in assets under management, signals renewed investor interest in listed bitcoin exposure after a volatile turn in the digital asset market.
The latest flow is notable in scale: for a mature futures-based product like BITO, a single-day gain of more than 1% of AUM suggests that investors are either averaging into weakness or repositioning from spot holdings and other vehicles into a regulated, exchange-traded structure. With AUM holding near $2.45 billion, the ETF remains one of the largest gateways for traditional investors seeking bitcoin-related exposure without directly holding the token.
The related asset, BTC-USD, is currently trading around $90,520.02, down roughly 21.10% over the past three months. That drawdown underscores the risk backdrop facing crypto markets, yet the short-term picture looks more constructive: on a one-day basis, the technical signal for bitcoin screens as a modest positive, with a Buy indication. The combination of a deeper three-month correction and improving short-term momentum helps explain why some investors may view current levels as an entry point via BITO.
Strategically, the January 9 inflow reflects a familiar pattern in crypto-linked ETFs: capital often arrives after sharp pullbacks, suggesting that a segment of investors regards bitcoin’s weakness as cyclical rather than structural. Still, with more than a fifth of value erased over three months, the risk-reward calculus remains finely balanced, and ongoing flows into BITO will be a key barometer of whether institutional and retail allocators are ready to lean back into the trade.
For a more detailed analysis and real-time sentiment trends, check the live cryptocurrency prices here.