Bitcoin Pullback, Investor Push-In: ProShares’ BITO Logs Fresh Inflows Despite Price Slump
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The ProShares Bitcoin Strategy ETF, BITO, attracted $27.48 million in new money on January 09, 2026, even as Bitcoin’s price remains under pressure. The latest inflow accounts for roughly 1.13% of the fund’s $2.43 billion in assets under management (AUM), signaling that a segment of investors is using the recent weakness in the underlying cryptocurrency to add exposure via the futures-based ETF.
The scale of the single-day inflow is notable relative to BITO’s size: while just over one percent of AUM, it represents a meaningful vote of confidence at a time when some momentum-driven traders have been retreating from risk assets. The move suggests that longer-term or more tactically minded investors may be leaning into volatility, treating the drawdown in Bitcoin as a buying opportunity rather than a warning sign.
The related asset, BTC-USD, is currently trading around $95,066, down about 15.38% over the past three months. Despite that three-month slide, short-term indicators have turned more constructive, with a 1-day technical signal of Buy. That tactical “buy” reading aligns with the fresh inflows into BITO, hinting that ETF investors may be positioning ahead of a potential rebound or at least stabilisation in Bitcoin prices after a period of profit-taking and macro-driven risk aversion.
With BITO serving as one of the most accessible vehicles for traditional investors to gain Bitcoin-linked exposure in regulated markets, sustained inflows of this magnitude could help underpin sentiment in the broader crypto complex. For a more detailed analysis and real-time sentiment trends, check the live cryptocurrency prices here.