Bitcoin Pullback, Investor Push-In: ProShares’ BITO ETF Sees Fresh Inflows Despite Price Slump
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ProShares Bitcoin Strategy ETF, ticker BITO, attracted $17.47 million in new money on January 23, 2026, even as bitcoin’s recent correction weighs on sentiment. The inflow, equivalent to roughly 0.70% of the fund’s latest $2.50 billion in assets under management (AUM), suggests a cohort of investors is using weakness in the underlying crypto market to add exposure via futures-based ETF structures rather than holding the token directly.
The related asset, BTC-USD, is currently trading at $87,786.01. Over the past three months, bitcoin has shed about 22.11%, a sizeable drawdown that has pushed some traders to the sidelines while drawing in others who view the pullback as a potential entry point. Short-term technicals remain fragile: the 1-day signal is flashing Sell, underscoring ongoing downside pressure and elevated volatility.
That backdrop makes the latest inflow into BITO noteworthy. Allocators appear willing to look through near-term price weakness and negative technicals, favoring regulated, exchange-listed products to manage bitcoin exposure. With nearly $2.5 billion now parked in the ETF, even a sub-1% daily flow can represent a meaningful vote of confidence in the vehicle’s role as a bridge between traditional markets and digital assets. For a more detailed analysis and real-time sentiment trends, check the live cryptocurrency prices here.