Bitcoin Pullback, Investor Pushback: ProShares’ BITO ETF Draws Fresh Inflows Despite Price Slump
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The ProShares Bitcoin Strategy ETF, BITO, attracted $13.25 million in new money on January 20, 2026, even as its underlying asset remains under pressure. With assets under management now standing at roughly $2.63 billion, the latest inflow represents about 0.50% of the fund’s total AUM, a notable vote of confidence at a time when sentiment toward bitcoin has turned cautious.
The renewed interest in BITO comes against the backdrop of a sharp three-month decline in the price of the related cryptocurrency, BTC-USD, which is currently trading around $89,911.24, down nearly 17% over the past quarter. Technically, the picture is weak, with the one-day signal flashing a Strong Sell, highlighting lingering short-term downside risk even as some investors appear comfortable adding exposure via futures-based products.
The juxtaposition of negative momentum in spot bitcoin prices and fresh inflows into BITO suggests that a cohort of investors may be positioning for a rebound or using the ETF as a tactical vehicle to express views on volatility rather than near-term direction. With less than 1% of AUM moving on the latest flow, the shift does not yet signal a wholesale turn in market sentiment, but it underscores that institutional and retail allocators alike are still willing to engage with bitcoin-linked products despite recent drawdowns and bearish technicals.
For a more detailed analysis and real-time sentiment trends, check the live cryptocurrency prices here.