Big Money Tiptoes Back Into Bitcoin ETFs as ProShares’ BITO Sees Fresh Inflows
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ProShares Bitcoin Strategy ETF, ticker BITO, attracted $27.48 million in net inflows on January 9, 2026, signaling renewed institutional interest despite recent weakness in the underlying crypto market. The flow, equivalent to roughly 1.12% of the fund’s $2.45 billion in assets under management, marks a meaningful vote of confidence at a time when many traders remain cautious on digital assets.
The related asset, BTC-USD, is currently trading around $90,615.32, down about 18.38% over the past three months as the market has worked through a sharp post-rally correction and shifting macro sentiment. Short-term momentum remains fragile, with the 1-day technical outlook flashing a bearish cue at Sell.
BITO’s latest inflow suggests that, while price action in Bitcoin has softened, some investors may be positioning for a potential medium-term rebound or using the ETF as a hedging and trading vehicle amid elevated volatility. A daily net addition of more than 1% of AUM is notable for a futures-based Bitcoin product, especially against the backdrop of a negative three-month performance for the underlying asset. This divergence between cautious technical signals and renewed ETF demand highlights the ongoing tug-of-war between short-term traders reacting to charts and longer-horizon investors looking to accumulate exposure at lower levels.
For a more detailed analysis and real-time sentiment trends, check the live cryptocurrency prices here.

