Zhihu, Inc. ( (ZH) ) has released its Q3 earnings. Here is a breakdown of the information Zhihu, Inc. presented to its investors.
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Zhihu Inc. is a prominent online content community in China, known for its Q&A-inspired platform that facilitates knowledge sharing and community engagement.
Zhihu recently released its unaudited financial results for the third quarter of 2025, highlighting a decrease in total revenues to RMB658.9 million from RMB845.0 million in the same period last year. Despite the revenue decline, the company is optimistic about achieving a full-year non-GAAP breakeven, driven by strategic optimization and enhanced service offerings.
Key financial metrics reveal a gross margin of 61.3%, slightly down from 63.9% in the previous year. The net loss widened to RMB46.7 million from RMB9.0 million, while the adjusted net loss was RMB21.0 million compared to RMB13.1 million in the same period of 2024. The company reported a reduction in operating expenses by 19.4%, reflecting disciplined cost management and operational efficiency improvements.
Zhihu’s management remains focused on strengthening monetization strategies and exploring new revenue models, leveraging its core strengths in content quality and AI-driven innovation. The company continues to invest in long-term growth while maintaining effective cost control.
Looking ahead, Zhihu is poised to enhance its monetization resilience and pursue sustainable growth by capitalizing on its unique combination of high-quality content, expert networks, and AI capabilities. The company aims to deliver differentiated user experiences and achieve a stronger balance between commercialization and community health.