Yatsen Holding Ltd. ((YSG)) has held its Q2 earnings call. Read on for the main highlights of the call.
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Yatsen Holding Ltd.’s recent earnings call painted a picture of robust financial health, marked by significant revenue growth and a return to profitability. The company’s skincare brands have been pivotal in this success, alongside improved operational efficiencies. However, the call also acknowledged challenges such as modest industry growth and rising competition.
Significant Revenue Growth and Profitability
Yatsen reported a remarkable 36.8% year-over-year increase in total net revenues for the second quarter of 2025, reaching RMB 1.09 billion and surpassing previous guidance. The company achieved non-GAAP profitability for the third consecutive quarter, with a non-GAAP net profit margin of 1.1%, a significant improvement from the 9.4% loss margin in the prior year.
Skincare Brands Drive Growth
The company’s skincare segment has been a standout performer, with revenues surging by 78.7% year-over-year. Notably, the combined revenue from brands like Galénic, DR.WU, and Eve Lom grew by an impressive 88.1%, underscoring the strength of Yatsen’s skincare portfolio.
Improved Operating Efficiency
Yatsen has made strides in enhancing its operating efficiency, with the net loss margin narrowing to 1.8% from 10.8% in the previous year. Additionally, total operating expenses as a percentage of net revenues decreased to 83.4% from 93.7%, reflecting better cost management.
Successful Product Innovation
Innovation continues to be a key driver for Yatsen, with Galénic’s Brightening Micro Mask achieving the top rank among premium single-use masks on platforms like Tmall and JD. The introduction of new products by Perfect Diary, leveraging biotech technology, has further supported the company’s growth trajectory.
Strong Cash Flow
The company reported strong cash flow, with net cash generated from operating activities amounting to RMB 77.7 million for the second quarter of 2025, a significant turnaround from the RMB 148.2 million used in the prior year.
Slower Growth in Beauty Industry
Despite Yatsen’s strong performance, the broader beauty industry in China experienced modest growth, with beauty sales increasing by only 2.6% year-over-year, trailing behind the 5.4% growth in total retail sales of consumer goods.
Rising Operating Expenses
Yatsen faced rising operating expenses, which increased by 21.7% year-over-year to RMB 905.9 million, primarily due to higher selling and marketing expenses.
Competitive Industry Environment
The company anticipates increased competition, particularly from international brands in the high-end skincare market, which could pose challenges to maintaining its growth momentum.
Forward-Looking Guidance
Looking ahead, Yatsen’s management has provided guidance for the third quarter of 2025, projecting total net revenues to range between RMB 778.6 million and RMB 880.1 million, representing a year-over-year increase of approximately 15% to 30%. The company remains focused on its R&D-driven strategy to sustain financial improvements and drive future growth.
In conclusion, Yatsen Holding Ltd.’s earnings call highlighted a strong financial performance, driven by substantial revenue growth and strategic operational improvements. While the company faces challenges from a competitive industry and modest market growth, its focus on innovation and efficiency positions it well for future success.