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Wix ( (WIX) ) just unveiled an announcement.
On January 28, 2026, Wix.com Ltd. announced that its board of directors has authorized a two-year share repurchase program for fiscal years 2026–2027, allowing the company to buy back up to $2 billion of its ordinary shares and/or convertible notes. The move signals the board’s confidence in Wix’s cash-flow generation and its commitment to boosting shareholder value, with repurchases to be executed via open-market purchases, privately negotiated deals or other methods in line with U.S. securities laws and subject to Israeli regulatory procedures and potential creditor objections; the company plans to fund the buybacks with existing cash, future operating cash flows and, if needed, additional capital raising, introducing a potentially significant capital allocation lever that could affect its capital structure and returns to investors.
The most recent analyst rating on (WIX) stock is a Hold with a $94.00 price target. To see the full list of analyst forecasts on Wix stock, see the WIX Stock Forecast page.
Spark’s Take on WIX Stock
According to Spark, TipRanks’ AI Analyst, WIX is a Neutral.
Wix’s overall stock score is driven by strong earnings call results and robust cash flow performance. However, technical analysis indicates bearish momentum, and the high P/E ratio suggests overvaluation. The balance sheet’s negative equity is a significant risk factor.
To see Spark’s full report on WIX stock, click here.
More about Wix
Wix.com Ltd. is a leading global software company that provides a cloud-based platform for creating, managing and growing a complete digital presence. Founded in 2006 and serving self-creators, agencies, enterprises and other businesses, Wix offers AI-powered website building, no-code application creation through Base44, and a suite of business and commerce solutions designed to help users build brands, engage audiences and scale their online operations.
Average Trading Volume: 1,553,001
Technical Sentiment Signal: Sell
Current Market Cap: $4.92B
For a thorough assessment of WIX stock, go to TipRanks’ Stock Analysis page.