Viaplay Group’s Strategic Moves and Q2 2025 Performance

Viaplay Group ( (NENTF) ) has released its Q2 earnings. Here is a breakdown of the information Viaplay Group presented to its investors.

Viaplay Group is a media and entertainment company operating primarily in the Nordics and the Netherlands, known for its streaming services, pay-TV channels, and radio networks, with a focus on delivering compelling sports and entertainment content.

In its latest earnings report for Q2 2025, Viaplay Group announced a strategic acquisition of Telenor’s 50% share in Allente Group, aiming to enhance its product offerings and expand its customer base in the Nordic market. The company also revised its financial targets for 2025, reflecting the anticipated benefits of this acquisition.

The financial highlights for the second quarter include total reported group net sales of SEK 4,313 million, a slight decrease from the previous year, and a net income of SEK -49 million, showing an improvement from the same period last year. The group reported a free cash flow of SEK 823 million, indicating strong cash generation despite the challenging market conditions. Viaplay’s core operations saw a marginal organic sales decline of 0.1%, while its advertising and sublicensing segments showed positive growth.

Viaplay Group’s strategic focus on value over volume is evident in its decision to wind down non-core operations, such as the exit from Poland, allowing the company to concentrate resources on its core markets. The acquisition of Allente is expected to drive future growth, with revised financial guidance targeting pro forma core net sales of SEK 21.0-22.0 billion and a double-digit EBITDA margin by 2028.

Looking ahead, Viaplay Group remains committed to its transformation strategy, emphasizing disciplined capital allocation and long-term value creation. The management is optimistic about leveraging the synergies from the Allente acquisition to enhance its competitive position in the Nordic market.