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Verano Holdings ( (TSE:VRNO) ) has issued an announcement.
Verano Holdings has launched Swift Lifts as a standalone pre-roll brand, separating it from the flagship Verano line and positioning it squarely in the fast-growing pre-rolled joint segment. The Swift Lifts portfolio features three core formats—Short Lifts, Swift Lifts and Long Lifts—tailored for different consumption occasions, and is initially rolling out across Zen Leaf dispensaries and third-party partners in Arizona, Illinois, Maryland, New Jersey and Nevada, with expansion planned to Connecticut, Virginia and Florida’s MÜV stores. The company plans to follow with infused and coated variants, including Diamond Infused products, underscoring a strategy to deepen its presence in pre-rolls, which grew more than 22% in 2025 and now represent over 13% of U.S. cannabis sales, potentially strengthening Verano’s competitive position and share in one of the industry’s most dynamic categories.
The most recent analyst rating on (TSE:VRNO) stock is a Hold with a C$6.50 price target. To see the full list of analyst forecasts on Verano Holdings stock, see the TSE:VRNO Stock Forecast page.
Spark’s Take on TSE:VRNO Stock
According to Spark, TipRanks’ AI Analyst, TSE:VRNO is a Neutral.
The overall stock score reflects significant challenges in financial performance and technical analysis, with declining revenues, profitability issues, and stagnant price trends. However, positive corporate events provide some optimism for future growth and market expansion. The valuation remains unattractive due to negative earnings and lack of dividends.
To see Spark’s full report on TSE:VRNO stock, click here.
More about Verano Holdings
Verano Holdings Corp. is a vertically integrated, multi-state U.S. cannabis operator with active operations in 13 states, 15 production facilities and over 1.1 million square feet of cultivation capacity. Through its Zen Leaf and MÜV dispensary banners, the company sells a broad portfolio of regulated cannabis products under brands including Verano, (the) Essence, MÜV, Savvy, BITS, Encore and Avexia, targeting both medical and adult-use markets nationwide.
Technical Sentiment Signal: Sell
Current Market Cap: C$2.17B
Learn more about VRNO stock on TipRanks’ Stock Analysis page.