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USANA Health ( (USNA) ) just unveiled an announcement.
On January 8, 2026, USANA Health Sciences announced a leadership transition in which Jim Brown stepped down as chief executive officer and president after three years in the top role and 19 years with the company, remaining in an advisory position at the board’s discretion. Effective the same day, Executive Chairman Kevin Guest, who previously served as CEO from 2015 to 2023 and oversaw a period of global expansion and record results, returned to the chief executive role while retaining his chairmanship, a move the board framed as a bid to accelerate strategic priorities, support long-term growth and leverage his deep relationships with USANA’s sales force and management team; terms of Brown’s separation and Guest’s new compensation package have yet to be finalized by the compensation committee.
The most recent analyst rating on (USNA) stock is a Hold with a $20.50 price target. To see the full list of analyst forecasts on USANA Health stock, see the USNA Stock Forecast page.
Spark’s Take on USNA Stock
According to Spark, TipRanks’ AI Analyst, USNA is a Neutral.
USANA Health’s overall stock score reflects a stable financial position with strong gross margins and a solid balance sheet. However, declining revenues, reduced net profit margins, and lower free cash flow growth pose significant challenges. Technical indicators suggest a bearish trend, and valuation is moderate. The earnings call provided mixed signals with positive strategic initiatives but highlighted operational challenges. Recent corporate events further underscore the need for strategic adjustments to improve profitability.
To see Spark’s full report on USNA stock, click here.
More about USANA Health
USANA Health Sciences is a global health and wellness company that develops and manufactures science-based nutritional supplements, functional foods and personal care products, sold primarily through a direct-selling model to independent Brand Partners and Preferred Customers across North America, Asia-Pacific and Europe. The company also holds a 78.8% controlling stake in Hiya Health Products, a children’s health and wellness business focused on clean-label offerings, expanding USANA’s presence in the family and pediatric nutrition segment.
Average Trading Volume: 251,133
Technical Sentiment Signal: Sell
Current Market Cap: $356.3M
See more insights into USNA stock on TipRanks’ Stock Analysis page.