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United Parks & Resorts ( (PRKS) ) has provided an announcement.
On January 1, 2026, United Parks & Resorts Inc. reassigned Byron Surrett from his position as Chief Park Operations Officer for Non-Florida Parks to another role within the company. The internal leadership change suggests a realignment of management responsibilities across the company’s park portfolio outside Florida, with potential implications for how those operations are overseen and managed going forward.
The most recent analyst rating on (PRKS) stock is a Hold with a $35.08 price target. To see the full list of analyst forecasts on United Parks & Resorts stock, see the PRKS Stock Forecast page.
Spark’s Take on PRKS Stock
According to Spark, TipRanks’ AI Analyst, PRKS is a Neutral.
United Parks & Resorts faces significant financial challenges, including high leverage and declining revenue growth, which weigh heavily on its stock score. While technical indicators suggest bearish momentum, the stock’s valuation is relatively attractive. The earnings call highlights both opportunities and risks, with future attractions and investments offering potential upside.
To see Spark’s full report on PRKS stock, click here.
More about United Parks & Resorts
Average Trading Volume: 1,058,046
Technical Sentiment Signal: Sell
Current Market Cap: $1.92B
See more insights into PRKS stock on TipRanks’ Stock Analysis page.

