Claim 70% Off TipRanks Premium
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential
Under Armour ( (UA) ) just unveiled an announcement.
On January 15, 2026, Under Armour announced a slate of executive leadership changes designed to advance its ongoing transformation and strengthen its product, brand, and marketplace operations. Effective February 2, 2026, Kara Trent will become Chief Merchandising Officer, overseeing category management, product line architecture, and go-to-market initiatives to better align consumer demand with product investment and improve revenue, margins, and channel profitability, while Adam Peake steps into the role of President, Americas, to lead marketplace strategy and omni-channel growth across North and South America, leveraging his extensive experience across sales, marketing, and category leadership. As part of the same reorganization, Chief Product Officer Yassine Saidi will step down from his executive role on February 2, 2026, and will serve through February 2027 as a senior advisor focused on design expression and creative continuity, a move that maintains his influence over the brand’s aesthetic and long-term design voice while Under Armour consolidates leadership under a unified operating model aimed at driving sustainable growth and improved financial performance.
The most recent analyst rating on (UA) stock is a Hold with a $5.50 price target. To see the full list of analyst forecasts on Under Armour stock, see the UA Stock Forecast page.
Spark’s Take on UA Stock
According to Spark, TipRanks’ AI Analyst, UA is a Neutral.
The score is held back primarily by weak cash-flow performance and thin profitability despite manageable leverage. Technicals are supportive with price strength above key moving averages, but stretched momentum readings add risk. Guidance points to continued revenue and margin pressure (tariffs, North America/APAC weakness), while valuation is difficult to justify with a negative P/E and no dividend yield provided.
To see Spark’s full report on UA stock, click here.
More about Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories, focused on innovative products engineered to enhance athletic performance for consumers worldwide.
Average Trading Volume: 5,243,869
Technical Sentiment Signal: Sell
Current Market Cap: $2.42B
For an in-depth examination of UA stock, go to TipRanks’ Overview page.