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The latest update is out from Ultimate Products plc ( (GB:ULTP) ).
Ultimate Products plc has disclosed that the trustee of its Employee Benefit Trust (EBT) purchased 36,077 ordinary shares on 9 January 2026 at 55.4359 pence per share, as part of arrangements to satisfy awards under the company’s share incentive schemes. Following this transaction, the EBT now holds 2,834,174 ordinary shares, representing approximately 3.28% of Ultimate Products’ issued share capital, underscoring the company’s continued use of equity-based incentives to align employees’ interests with those of shareholders and support staff retention in a competitive consumer goods sector.
The most recent analyst rating on (GB:ULTP) stock is a Hold with a £65.00 price target. To see the full list of analyst forecasts on Ultimate Products plc stock, see the GB:ULTP Stock Forecast page.
Spark’s Take on GB:ULTP Stock
According to Spark, TipRanks’ AI Analyst, GB:ULTP is a Neutral.
Ultimate Products plc’s overall stock score is driven by its strong valuation, with a low P/E ratio and high dividend yield, making it attractive for value investors. However, the weak technical indicators and mixed financial performance, particularly the challenges in revenue growth, weigh down the score. The absence of earnings call data and corporate events means these factors do not influence the score.
To see Spark’s full report on GB:ULTP stock, click here.
More about Ultimate Products plc
Ultimate Products plc is a UK-based owner of leading homeware brands, including Salter, the country’s oldest houseware brand, and Beldray, a long-established laundry, floor care, heating and cooling label. The Group specialises in small domestic appliances, housewares, laundry, audio, and heating and cooling, supplying over 300 retailers in more than 30 countries, alongside its own and third‑party online channels. Headquartered in Oldham with additional offices in Guangzhou and Paris, the company employs over 300 staff, runs one of the North West’s largest graduate schemes, and operates primarily as a brand and product developer rather than an appliance manufacturer, with licences such as Russell Hobbs for cookware and laundry.
Average Trading Volume: 163,151
Technical Sentiment Signal: Strong Sell
Current Market Cap: £44.25M
Find detailed analytics on ULTP stock on TipRanks’ Stock Analysis page.

