U-Haul Holding Company (UHAL) has disclosed a new risk, in the Trade Secrets category.
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U-Haul Holding Company faces a significant business risk concerning the protection of its intellectual property, particularly its use of the color orange in its branding. Despite having strong and well-supported rights to this trade dress, the company is currently embroiled in a legal dispute with Public Storage, which challenges their use of orange in self-storage services. The outcome of this lawsuit, filed in December 2024, remains uncertain and could potentially limit U-Haul’s ability to utilize its distinctive branding. Such a limitation may adversely affect the company’s financial condition or operational results if the court’s decision is unfavorable.
Overall, Wall Street has a Hold consensus rating on UHAL stock based on 1 Hold.
To learn more about U-Haul Holding Company’s risk factors, click here.