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Thule Group’s Mixed Earnings Call: Growth Amid Challenges

Thule Group’s Mixed Earnings Call: Growth Amid Challenges

Thule Group AB Unsponsored ADR ((THUPY)) has held its Q1 earnings call. Read on for the main highlights of the call.

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The recent earnings call for Thule Group AB Unsponsored ADR presented a mixed sentiment. The company celebrated notable achievements, including a 10% increase in overall revenue, a record gross margin, and the successful acquisition of Quad Lock. However, these positive developments were tempered by challenges such as a struggling North American market, negative cash flow, and a reduced EBIT margin. While Thule has implemented measures to tackle these issues, the overall tone of the call suggests a cautious outlook for the future.

Overall Revenue Growth

Thule Group reported a commendable 10% increase in sales compared to the previous year. This growth was achieved despite facing difficulties in the North American market, highlighting the company’s resilience and ability to capitalize on opportunities in other regions.

Record Gross Margin

The company achieved a record gross margin of 44.8%, primarily driven by the successful acquisition of Quad Lock. This milestone underscores Thule’s strategic focus on enhancing profitability through targeted acquisitions.

Recognition for Product Design

Thule’s commitment to innovation and design excellence was recognized with seven new iF Design awards in 2025. These accolades reinforce the company’s strong reputation for producing high-quality, well-designed products.

Quad Lock Acquisition Success

The acquisition of Quad Lock has proven to be a significant success, with the brand showing over 20% sales growth while maintaining high margins. This has contributed substantially to Thule’s overall revenue and gross margin improvements.

New Product Launches

Thule successfully launched new products, including bike carriers and rooftop boxes, which have been well received in the market. These launches are part of the company’s strategy to expand its product offerings and capture new market segments.

North America Market Challenges

The North American market posed significant challenges, with organic growth declining by 13%. This was exacerbated by new tariffs, highlighting the need for strategic adjustments to regain competitiveness in this region.

Negative Cash Flow

Thule experienced negative cash flow from operations amounting to SEK 334 million. This was attributed to seasonal inventory build-up and accounts receivable, indicating a need for improved cash management strategies.

Reduced EBIT Margin

The company’s EBIT margin fell by almost 2 percentage points to 15.1% from last year’s 17%. This decline was impacted by earlier phasing of costs, pointing to potential areas for operational efficiency improvements.

Retailer Cautiousness

Retailers, particularly in North America, exhibited cautious behavior, impacting sales as they hesitated to build inventory. This cautiousness reflects broader market uncertainties and the need for Thule to adapt its sales strategies.

Discontinuation of U.S. Car Seat Project

Thule decided to discontinue its North American car seat project due to a lack of growth in the premium segment. This decision allows the company to focus on more promising opportunities that align with its strategic goals.

Forward-Looking Guidance

Looking ahead, Thule aims to reduce inventory by SEK 200 million in 2025. The company is implementing changes in North America, including a new sales organization and product focus, to enhance competitiveness. A 10% price increase in North America is set for June 1 to offset tariff impacts. Thule remains committed to its long-term growth strategy, targeting SEK 20 billion in sales and a 20% EBIT margin by 2030.

In summary, Thule Group’s earnings call highlighted a balanced mix of achievements and challenges. While the company has made significant strides in revenue growth and product innovation, it faces hurdles in the North American market and cash flow management. The forward-looking guidance suggests a strategic focus on overcoming these challenges and achieving long-term growth objectives.

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